About Us

Rooibos Always was started by Charmaine Willemse more than 20 years ago. Charmaine had a desire to help others by sharing the miracle of Rooibos and Annique and how it had changed her life.
With more than 45 years of skincare experience, the Annique brand has kept up with the latest technology and keeps bringing new and exciting products to us. All we have to do is use them to stay healthy and beautiful.


We believe in being holistically healthy, keep drinking that Rooibos tea, always!

Almost all of our products have the rooibos extract in them, making them very powerful, which helps to solve an array of problems and keep the skin looking healthy and glowing.


What is the Annique Difference?

1. World First

Annique was the first company in the world to develop Rooibos-based health and beauty products. The Annique Rooibos Story makes Annique the only product range with the right to claim the discovery of the anti-allergic and anti-ageing qualities of Rooibos.

2. Rooibos

Rooibos, indigenous to South Africa, only grows in the beautiful Cederberg region of the Western Cape. Annique has harnessed the unique qualities of Rooibos in our products. Rooibos has many health properties, and is known to improve:
  • Heart health
  • Cholesterol
  • Stress
  • Allergies
  • Diabetes
And many more!

3. Truly South African

Annique’s products are locally developed and manufactured, making it truly South African.

4. Award-Winning

Over the years, Annique has won numerous local and international awards, including two gold medals in 1997 for the formulation of the Annique Rooibos products from the World Intellectual Property Organisation (WIPO)’s International Woman Inventor of 1997 in Geneva, Switzerland.

5. Extensive Product Range

Annique Health and Beauty has over 20 brands and more than 250 Rooibos-based products including daily, treatment and anti-ageing skin care, an extensive health and lifestyle range, as well as superior quality cosmetics and fragrances.

6. Quality

Annique provides world-class products, extensively tested and compliant with the highest standards.

7. Empowerment

The Annique business is built on fostering meaningful personal relationships. It has a heart for people and strives for empowerment of the nation and personal development for all.

8. Rock Solid

The Annique business celebrates 48 years of existence this year. It has adapted to many changes, through the commitment of its dedicated Consultants, leaders and Home Office staff and will continue to do so in future.

What makes Annique’s products so exceptionally unique?

They contain Rooibos extract, which has been a trusted and scientifically proven remedy over the past few decades.


Rooibos has many healing properties:
  • Anti-allergenic
  • Antioxidant
  • Anti-bacterial
  • Anti-inflammatory
  • Anti-viral
  • Anti-spasmodic
  • Anti-ageing
  • Contains no caffeine
  • Low tannin from pure Rooibos leaves